About
From startup growth to fitness innovation, Ernest Reinhardt has built a legacy of creative entrepreneurship. A Newport Beach native now based in Dallas, he was instrumental in scaling Adult Chocolate Milk, a spirit brand that secured major U.S. retail distribution. His most impactful venture, however, is the ROWFORMER™—a cardio-infused Pilates machine awarded patents in the U.S. and Australia. As founder of HARDTFIT, Ernest has reshaped modern fitness with a method now licensed exclusively by STRONG Pilates, operating in multiple countries and poised for major U.S. growth.
